Roebic

Brand Strategy, Brand Identity, Package Design

Before

Program strategy provided solid position in major retailers

Situation

Client with category-leading consumer and industrial buyers wanted to increase retail shelf space.

Outdated packaging displayed small brand logo, focused heavily on individual products but failed to communicate key product benefits and advantages.
Solution

LW analysis recommended division of product line into commercial and consumer categories, plus updated packaging and stronger branding

Prominently displayed brand name and placed it closer to generic name for stronger, memorable branding

Developed modern friendly “doc” character to replace outdated stern-
looking illustration that aged brand