Bora

Brand Strategy, Package Design, Merchandising

Before

Bold brand impact and clear product differentiation

Situation

Consumers were unable to locate the product they were looking for due to weak packaging communications

Weak brand impact and a flooded orange set with products that all looked similar

Outdated graphics that had minimal shelf impact

Solution

LW constructed updated branding concentrated on strong brand impact and clear hierarchy

Emphasized product sizes through brighter and more contemporary graphics

Solidified family of products with bold and impactful branding on-shelf