Duchess

Brand Strategy, Package Design, Merchandising, Brand Identity, Menu Boards, Uniforms, Drive Thru, Interior Order Area

Before

Fresh new look fueled growth to wider and younger audience

Situation

Tired branding, aging customer base, and aggressive national chains were all leading to declining sales.

Solution

LW developed re-branding plan to revitalize the chain and reposition it against national competitors.

Focused consumers on appealing competitive positioning with “Fresh Food Served Fast” message.