Max Strip
Before
Gained shelf space with big box retailers and expanding shelf presence
EZ Strip had developed a line of non-toxic strippers for the Canadian market that were highly effective and the wanted to move onto the U.S. Home Center shelves.
Bi-lingual package labels had weak communications and shelf presence that would not compete well with the U.S. competition for their 7 product line
LW developed a strategy and communications platform to set them up for present products and future growth
The new package design is simple and bold, using a consistent color for the non-toxic benefit across line
The new more modern plastic bottle also helped to project a high quality product to the consumer
Unique images and color system created clear differentiation for all 7 products in line