Great Stuff
Before
Great retailer enthusiasm in Canada and at Lowe’s U.S.
Great Stuff, the leading brand in polyurethane sealants, faced aggressive competition in the DIY market.
Its outdated packaging emphasized brand identity but failed to highlight key product benefits.
The Dow team developed a game-changing, patented dispenser.
LW created a communication strategy to establish that Great Stuff is the top choice for superior project performance.
Clearly differentiated eight project-specific formulations, making it easier for DIYers to find the right product.
The logo was rotated for stronger brand recognition and to maximize space.
The packaging highlighted the new “No Drip Tip”, addressing a key consumer concern.
Eye-catching display structures and graphics were designed to create a strong impact at the point of sale.