QEP

Brand Architecture, Tool Detailing, Brand Identity, Package Design

Before

New brand strategy caused key retailer to accelerate launch

Situation

Category leader’s product branding and design consistency had been lost over many years as new tools had been added to line.

Needed to revitalize and reorganize the line.

Solution

LW developed an umbrella brand architecture for full line.

Created distinctive product and package design that added value for users.

Increased brand impact at point of sale.