Sawhaul

Brand Strategy, Package design, Brand Identity

Before

Boosted to be sold at Lowes nationwide

Situation

Multiple retailers refused to carry the product due to poor packaging.

Featured weak branding combined with faded color pallet, unclear product imagery and confusing communication of benefits and line segmentation

Solution

LW crafted a completely new brand image with proprietary saw-shaped logo popping off the strong red package

Created new clear communications strategy for full product line-up

Simplified product imagery with easily understood product communication

Created merchandizing solutions for on-shelf as well
as floor displays for product line